Nucleo

>Brand Design
>Art Direction
>Webpage & Graphics Design

I was deeply involved with Nucleo, a Panamian design and videography studio, right from its inception, helping to build its identity from the ground up. I led the brand design process, creating a sleek logo that features a minimalist circle and the wordmark "NUCLEO" with a distinctive horizontal line, cementing the studio’s modern and creative essence. I developed a bold yet versatile color palette using black (#000000) and warm B&W tones, with accents derived from client projects to showcase our work dynamically. For typography, I chose Montserrat in bold and regular styles, ensuring a clean and professional look that complements the visual storytelling. I also guided the art direction, shaping the aesthetic across platforms, from website imagery to email signatures and social media assets for LinkedIn and Instagram.