.Performance by People
>Brand Design
>Art Direction
>Webpage & Graphics Design
I was part of Performance by People from its inception, a company focused on helping organizations achieve success through their people. I played a key role in creating the brand identity, starting with the logo, which features a sleek icon and the tagline “Performance by People” in both horizontal and vertical layouts, designed to reflect the company’s core values of trust and collaboration. I developed a sophisticated color palette with deep tones balanced by softer shades, to convey reliability and professionalism. For typography, I chose Perpetua Bold for titles and Yu Gothic UI Light and Regular for subtitles and body text to ensure a clear, approachable hierarchy. I also shaped the overall look and feel, emphasizing co-creation and strategic alignment, which mirrored the brand’s mission of fostering growth through teamwork and shared purpose.