.Sav Says
>Brand Design
>Art Direction
>Webpage & Graphics Design
I worked with Sav Says, a show by influencer and journalist Savannah Hernandez, as the designer shaping its brand and website imagery. I focused on capturing Sav's bold and authentic voice, starting with the logo, which features a lip icon paired with "Sav Says" in a modified Megrath, a font I selected for its thick, commanding presence. I developed a versatile color palette featuring black (#0c1015), red (#ce0028), and white (#fff4e2) to reflect her confident, unapologetic style. For the website imagery, I designed visuals that highlighted Sav's storytelling, creating layouts and graphics that amplified her journalistic content while keeping the aesthetic clean, modern, and true to her personal brand. As Sav transitions away from politics and into more lifestyle-focused content, I ensured the design evolved to embrace this shift, balancing her signature edge with a fresh, more approachable vibe.