tiki

>Brand Design
>Art Direction
>Webpage & Graphics Design

With Nucleo(Panama) // I joined the tiki project, a vibrant storefront and app for music events in Panama with plans to expand into Germany, after an initial branding attempt by another studio didn’t quite hit the mark. My role was to redefine their brand identity and streamline the look and feel of both the app and webpage.
I started by reimagining the logo, a playful yet bold design using a modified Barlow Black font, ensuring it worked seamlessly in white, black, and gradient variations while maintaining strict spacing guidelines for consistency. I crafted a tropical-inspired color palette with vibrant hues like purple (#7229ff), blue (#41b6e6), yellow (#ffbd03), red (#ff2c37), and reddish-purple (#930046), reflecting tiki’s warm, adventurous spirit. For typography, I implemented Lulo Clean W01 One Bold for titles and Questrial for subtitles and body text to create a clear hierarchy. I also guided the art direction, ensuring the app and webpage captured tiki’s energetic vibe while keeping the user experience intuitive and engaging.